Keyword Demand Is not Enough
June 13th, 2008I get half of the cosmos traffic for the term “dirtbagging,” on one page of my packing site, but that only agency ten visitants a days. Without nice keyword demand you ca not of all time get lots traffic. Total demand is but one factor to regard, though. Here are some others.
1. Demand/supply ratio. There were 289,000 searches for “fishing” last days, but could you contend against the 35,000,000 results on a Google search? “Bass part fishing tips,” with 3,700 searches, and 31,000 results is a more likely victor.
2. Total supply. For “dirtbagging,” Google shows 240 results, and there may be 20 searches monthly for the term. It was easy to get on the first page of results. On the early paw, a keyword with a requirement of a 000 000, and a 000 000 search results has a better ratio, but can you genuinely get in the first few pages of results? Any the ratio, you have to be capable to vie against the provision. If you are on the tenth page of results, nigh nonentity will encounter you.
3. Type of keyword. Acquiring full search railway locomotive arrangement is one affair, but what type of visitant are you getting? Who is more likely to purchase something from you or click on your affiliate golf links, a quester for “fishing tales,” or “fishing poles.” If I was merchandising gear, I consider I’d be felicitous with half as lots traffic for the sec term as the first.
4. “Uneven” keywords. I optimised my site www.IncreaseBrainpower.com for “brain powerfulness,” and ulterior established there was even more traffic for “brain.” Both, by the fashion, are in the lexicon. Look for uneven search phrases, but be heedful optimising for misspellings and bad-grammar keywords, if it could hurt the repute of your site.
5. Value of keyword ads. If you trust part on Google Adsense for gross, you may want to see the ads that will be diplayed for an afforded keyword. Poesy pages will get you about USD 0.04 per click, piece surveilance photographic cameras can get you USD 2.00 per click.
A final circumstance when making keyword research is to see your interest in the theme delineated by the keyword. Do you want to indite a Sir Frederick Handley Page on that, and can you present what a seeker of that term is seeming for?